Recently, on some short video platforms, one can occasionally come across such a "horrifying" scene: the camera scans a room with dozens of computers placed on tables, and the live streaming hosts on the screen are selling goods online in real time. However, the caption reads: "It's too scary, the 200 square meter live streaming base is empty, all AI digital people are live streaming." However, when the camera focuses on the computer screen and carefully examines, these hosts appearing in the camera are as realistic as real people.
Since the emergence of ChatGPT, it has once again sparked people's attention and discussion on artificial intelligence, and many industries have accelerated their attempts at "intelligence". In the field of live streaming sales, this type of "AI digital human anchor" has emerged. The reporter noticed that in some companies in Jinan, AI digital human anchors have begun to replace real people and appear in live streaming rooms.
Whose job will AI 'snatch' again this time? Some companies in Jinan are using "AI digital human anchors" to replace real people and appear in their live streaming rooms.
Batch onboarding of virtual anchors
The digital human live streaming test lasted for 3 days and was very stable without any system or platform violations. "Chen Lei, the general manager of Maimang New Media, has been deeply involved in the self media field for more than ten years. When the" AI digital human anchor "appeared, he keenly captured this new trend.
Chen Lei introduced that digital people are not a new term. Previously, popular virtual idols such as Luo Tianyi and Liu Yexi were popular, but they are still different from the currently popular digital human anchors.
AI digital humans, also known as "2D hyper realistic digital humans," have images that are closer to ordinary people. If not carefully identified, it is easy to mistake them for real people. With the help of AI technology, it is possible to generate a virtual digital person or 'clone' a real person, "Chen Lei reminded." Compared to the former, the latter carries risks such as infringement of portrait rights
A few days ago, Chen Lei officially introduced "AI digital human anchors" into the live broadcast room. "Various water parks will soon become consumer hotspots. We hung group buying links in the live broadcast room and then used" AI digital human anchors "to automatically provide commentary
Chen Lei also pointed out that currently, the functions that "AI digital human anchors" can achieve are still very limited. In form, it is more like a "recorded broadcast", and the most straightforward way to put it is the "mouth replacement" of real human anchors. "The effect of a single digital human is limited, and now many companies have many digital human anchors online at the same time
24-hour non-stop live broadcast
In Chen Lei's opinion, the reason for choosing an "AI digital human anchor" is very simple, it is cheap.
In recent years, being a sales anchor has become a routine position for many companies. According to some recruitment platforms, in Jinan, the monthly salary for hiring an anchor ranges from a few thousand to tens of thousands. This is just a basic salary, and usually there is also a commission, "Chen Lei said. If you want to hire experienced and mature anchors, it is even more difficult." The labor cost of enterprises is very high
Compared to this, the advantages of "AI digital human anchor" are particularly obvious. Journalists found through search that the annual service price of digital human anchor business on the market generally ranges from a few thousand yuan, with the highest being only tens of thousands of yuan, and some even as low as a few hundred yuan. Moreover, the main feature is "no complaints, no worries", which can continuously promote products 365 days a day, 7 × 24 hours a day, without paying five insurances and one fund, and without taking commissions.
However, Chen Lei also admitted that after testing, "AI digital human anchors" can indeed solve the problem of anchor manpower, but it puts higher demands on operations. "If there is no one to guide in the comment section and only rely on digital human anchors, it is actually difficult to achieve conversion
So Chen Lei believes that "AI digital human anchors" are not omnipotent, and we need to approach them rationally. "We cannot completely replace people, we can only replace some 'novice' anchors
Digital people bring new business opportunities
Recently, Tiktok released the "Platform Specification and Industry Initiative on AI Generated Content", which responded to popular concerns such as virtual human live broadcast, AI assisted content generation, and whether traffic supports AI content, and made corresponding constraints.
The industry generally believes that this is the first pass issued by the platform, and the constraints behind it also mean standardization. More platforms will follow up and express their attitudes in the future, "Chen Lei said." AI digital human anchors "may usher in faster popularity.
So far, many Internet giants have entered the market. At the end of February this year, Tencent released the AI intelligent creation assistant "Tencent Smart Movie", which focuses on creating digital people for everyone; As early as last year's Baidu World Conference, it was proposed in the "Baidu APP Digital Person Plan" to achieve "one digital person per person". Business departments in Nanjing and other places have launched digital entrepreneurship programs to help merchants develop online.
Chen Lei also shared the latest digital human anchor business on his WeChat Moments. With a welfare price of 2980 yuan, he can get 60 minutes of time, a one-year usage right for 20 shared digital human anchors, and receive online learning courses and 1-on-1 technical service support as gifts.
In the past, many concepts were like a gust of wind, but currently the industry is generally optimistic about 'AI digital human anchors'. Chen Lei also boldly predicts that digital humans may become a standard for companies in the future.